Software for management and control of TV commercials.

COVI offers TV channels a centralized, dynamic and flexible system for managing commercials.

COVI, like other Activa Multimèdia applications, allows for multi-channel and multi-company management.

• Client and contact person management; automates tasks like mailings, e-mails, labeling, sending rates, etc.
• Booking by estimated audience size and by specified targets.
• Management of advertising contracts and orders.
• Availability and reservation of advertising blocks.
• Booking by advertiser, buying service, agency, type of contract, etc.
• Multi-channel booking.
• Processes additional data such as expiry date, duration, name of creative agency, language, technical data, etc.
• Management of commissions paid to sales agents.

• Preparation of ads to be inserted into broadcasting schedule.
• Ad transfer between blocks.
• Automatic and manual reorganization of airings.

• Managing of invoicing process: by Gross Rating Points (GRPs) or by rates.
• Collection management and control.
• Guarantees management and control.
• Generation of accounting entries.

• Assessment of airings based on audience ratings for ads broadcast and potential audience for future airings.
• Daily monitoring of audience ratings through an automatic link to audience rating agencies.

• Campaign proposals tailored to client’s needs (aimed at bigger audiences, limited budget).
• After client approval, campaign is automatically transferred to booking department.

• A single tool for managing commercials from booking to broadcasting and payment.
• Generates fast, reliable audience forecasting.
• Allows campaigns to be planned by GRPs.
• Minimizes the time needed to process advertising orders.