2nd December 2010
Auditori CaixaForum. Barcelona. Spain.


Audiovisual media are no longer being consumed exclusively on isolated television screens or on radio sets. We carry them in our pockets on the mobile; we tune to them on the PC while we work; we watch or listen to them on street screens; or we download the programs on the Internet. And we don’t limit ourselves to watching or listening. We participate, we give our opinion, we exert influence and we contribute with content.

The audiovisual media are more and more ‘CÚbicS’ – Connected, Ubiquitous and Social.

Connected Media: changes in content consumption and in the business and advertising model.

Ubiquitous Media: strategies of multi-device connectivity and new consumer habits.

Social Media: the experience of SocialTV and the coming together of the media and the social networks.

In order to reflect on this transformation and on the strategies that derive from it, the Centre for Audiovisual Research (Centre de Recerca Audiovisual, CREA) of the Catalan Broadcasting Corporation (Corporació Catalana de Mitjans Audiovisuals, CCMA) invites the sector to the ‘CÚbicS’ seminar, the transformation of the audiovisual media.

By invitation only.


CÚbicS: The Transformation of Audiovisual Media
Date: 2nd December 2010
Venue: Auditori CaixaForum Barcelona, Centre Social i Cultural de l’Obra Social “la Caixa” (Avinguda Francesc Ferrer i Guàrdia, 6-8, Barcelona, Spain)

Organized by:

Centre de Recerca Audiovisual  of the CCMA (CREA)

CREA’s mission is to promote audiovisual innovation within the Catalan Broadcasting Corporation (Corporació Catalana de Mitjans Audiovisuals, CCMA) through research projects aimed at exploring in depth key aspects of the evolution of the audiovisual media in the coming years. Moreover, it serves as a dissemination space that seeks to galvanise the sector.

Activa Multimèdia, as CCMA’s promoting company of R&D&I, acts as CREA’s structure of support, and has organised a number of seminars aimed at professionals and research centres. The four editions of the Service Television seminar run by Activa Multimèdia have hosted a number of key agents from the audiovisual sector, specially at the Catalan, but also at the European, level. At the previous seminars the following issues were debated: “Audiovisual Innovation” (4th Seminar), “Personal Television” (3rd Seminar), “Television at the Service of the Citizen” (2nd Seminar) and “Service Television” (1st Seminar).